Tattoos in Disguise

     According to statistics, in 2011 every 4th person in the USA has at least one tattoo.  In a rating ‘Top 100 Sexiest Women Alive’ 38 have at least one permanent tattoo and 3 have temporary tattoos.
     Freja Beha, pictured below, is a runway and campaign model for HUGO.  Freja Beha has 16 tattoos, most of which are all small but are visible when you are looking at her.  Looking at the picture, you cannot see any tattoos..showing the viewers that she has a clean and postive image.  Beha has 16 tattoos and but yet when being professional you cannot see one.  In this situation, the makeup artist did a excellent job with makeup as well as posing her so you cannot see any of her tattoos; makeup does wonders nowdays.  Tattoos are sometimes deceiving in certain industries, but they can always be covered up - whether it is with makeup, clothing, or even with another tattoo.    
     On the other hand, there are many labels who use tattoos to promote their brand.  A great example of a label who uses tattoos to promote their brand is Don Ed Hardy.  Don Ed Hardy is best known for his tattoo work.  All of his clothing have tattoo designs on them.  Some of the long sleeve shirts has an appreance of tattooed sleeves, so individuals who do not have tattoos on their arms can dress to make it look they have tattooed sleeves.  Buckle brand, Affliction, and Pacific Sunwear brand all use tattooed models to promote their brand as well.